Choose Carefully

| May 14, 2013 | 0 Comments

by Miranda Likeman

To most people, it may seem as if all mineral makeup should be pretty much the same – but this is far from the truth. We get educated on what should and shouldn’t be in pure mineral makeup, and what ‘natural’, ‘from the earth’ and ‘mineral’ really mean…

IMG_7942Bella-Vi
Cosmetics have been around for thousands of years: the Ancient Egyptians and Romans used natural plant dye to colour their skin and hair, rouge to stain their lips and cheeks, henna to paint their nails and kohl to line their eyes and define their brows. But in modern times, scientific methods and ingredients have crept into cosmetics, changing makeup from the once all-natural products used by the Ancients to ones with added synthetics, preservatives and additives.

Over the years these ingredients have been linked to severe skin allergies, skin conditions, damaging and even dangerous illnesses and even long term medical issues like cancer. Added to the fact the global consumer has tended to return to more natural products, without any of the chemicals, dyes, and preservatives; this means that mineral cosmetics are virtually exploding in the beauty market.

And to most people, it may seem as if all these mineral makeup products should be pretty much the same, but this is far from the truth.  Since there is no set regulation for what constitutes a ‘mineral’ makeup, any product containing minerals as a primary ingredient can be marketed as such – even if it contains a whole lot of other ‘less natural’ ingredients.

Melissa Furze, founder of New Zealand’s own Bella Vi Pure Mineral makeup, says mineral makeup formulas generally fall into two categories – those that take care not to use any synthetics and stay true to the original intent of pure mineral makeup, and those that do add the fillers, colours, fragrances, dyes, binders, preservatives and other chemicals to their formulas.

“Although you can weed out at least some of the latter by reading the ingredient label, there still needs to be clarity in what you should be looking for,” she says.

BellaVi

What You’ll Find in Good Mineral Makeup Products

Titania – (Titanium Dioxide) An opaque pure white pigment that is a major ingredient in many mineral makeup products (approx 5% to 25%). Reflects light has high coverage, and helps adhere makeup to the skin.

Mica – An almost colourless mineral with a layered structure made up of thin sheets or flakes. It is smooth and silky, also light reflective. Mica has the ability to layer and create a smooth even finish on your face as it has excellent adhesion to the skin.   Mica is mixed with iron oxides and ultramarines to achieve stunning colours.

Hematite – (Iron Oxides) Pigments that give colour to mineral makeup. Many colours are used to as colorants in mineral makeup. Black, blue, yellow, red, orange, tan and various shades like blue/red – without Iron oxides mineral makeup would be white!

Zinc Oxide – This naturally occurring white pigment mineral has the greatest UV absorption of all pigments available, it provides a natural resistance to UV rays; although using sunscreen is still recommended.
Moreover, Furze says that she adds that because titanium dioxide and zinc oxide have anti-inflammatory properties, pure mineral makeup can also have a calming effect on the skin, making it the perfect solution for all skin types and conditions such as acne, rosacea, sensitive skin, dry skin, and oily skin.. It is recommended by dermatologists, plastic surgeons and skincare professionals as able to be applied after having facials, waxing, IPL, micro-dermabrasion, peels and laser treatments to camouflage any redness etc without irritating the skin.

What You Don’t Want in Mineral Makeup Products

Bismuth Oxychloride –a pearlising agent that gives mineral makeup glow, bismuth oxychloride is a byproduct of lead and copper processing that is frequently used to fill, bulk up or bind products. It is an irritant that can cause itching and rashes and in large amounts it can cause cystic acne.

Talc – or hydrous magnesium silicate is an anti-caking agent, absorbent and changes the feel of a product, which makes it a popular filler – in some products, up to 70%. Because of its absorbent qualities, it can suck moisture out of the skin: but more importantly it is closely related to the potent carcinogen asbestos.

Parabens – Put it simply, parabens are presevatives used to inhibit bacteria growth and lengthen the shelf life of skin care products.  It is said that not only are parabens toxic, but they can react with the sun’s UV rays in a way that may actually accelerate the skins aging process. Bella Vi makeup uses a natural bacterial agent.

Nanoparticles – One of the factors that makes mineral makeup so popular is the smooth, natural, long-lasting coverage – a feat that some companies accomplish by pulverizing their minerals into microscopic or even nanoparticle size..  “Minerals like zinc and titanium are safe when applied to healthy skin but in a micronized nanoparticle form, they can have very different and very toxic properties than that same molecule would have in its conventional size,” says Furze. “Do your research, but if you want to be sure you are getting pure mineral makeup, Bella Vi’s mantra is natural, natural, natural,” says Furze. “That is something we are proud to stand by – so proud that all Bella Vi’s ingredients are openly listed on our website.”

Bella Deluxe Starter Pack View 1

For more information about Bella Vi go to the website here
Please like the Bella Vi Facebook page.

Miranda Likeman has been every kind of journalist you could name. At present she writes mostly about fashion and beauty, subjects on which she has much experience, but not in a stuffy inaccessible way. She loves a bargain and making the affordable look expensive.

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